On 5 December 2024, Warpaint London announced an offer for Brand Architekts, marking another important step in the group’s growth journey.
The proposed acquisition reflects Warpaint’s ongoing strategy of building a diverse, complementary portfolio of beauty brands with strong retail appeal. It also reinforces the group’s ambition to continue expanding its presence across key UK and international markets.
For Badgequo and its brands, this wider group growth strengthens shared capabilities and creates new opportunities across product development, distribution, and innovation.



